BIG IDEAS, crafted.

I’m a concept-led freelance Art Director. I like starting with the idea, shaping the world around it, and seeing it through properly - from the first spark through production and post.

I’ve worked across both large networks and smaller agencies, which has taught me how to adapt quickly, read a room, and get on with the work. These days, I mostly lead projects independently - setting the creative direction, briefing designers, and working in close partnership with producers to deliver the final output.

I have strong graphic design skills, which often take ideas through to pitch stage. And, perhaps most importantly, I genuinely care about the work - I do my best projects with people who value clarity, trust, and good ideas done properly (and enjoy the process along the way!).