Brand campaign - Social - Online

Pet DNA tests aren't just to find out that your Great Dane is 2% Chihuahua, they can also help you predict your pet's future health. Dogs (and cats) are not always the most predictable of friends and family. They do silly things that, sometimes, you just can't see coming. And that's half the fun, but there are some things you'd actually like to predict - like their future health. Because however silly and random they are, you want to be able to give your bonkers friend the best life. Predict the unpredictable.