Experiential
JURA WHISKY
Experiential
A cross category issue for whisky is that it is seen as an end of night drink, or for a heavier drinking occasion.
To challenge this, the ‘Jura Sunset’ was created: A light, citrus cocktail targeted as a sun downer.
The pop up event transported people to the Scottish Isle or Jura to experience the unbelievable sunsets. The space itself reflected the drink, whilst being educational and sharable too.
TINDER
Experiential
Tinder has become known as the app for hook ups. The ‘Explore’ function was introduced to remedy this, allowing users to better connect with eachother by matching based on their interests.
A one-off student campus tour was created. The Night of Passion pop up and corresponding events leant on Tinders’ existing preconception, but used it as a Trojan horse for deeper connections. Whether they knew their passions yet or not, they could explore new interests and each other.