LEVI'S 24/7 APP

Levi’s wanted to drive more app downloads by creating a one-week activation that would encourage customers to download the app and visit store (with no purchase in app).

The idea: Your name, on your arse. The iconic red tag trademarked in 1936, is instantly recognisable across generations. For one week only, swap Levi’s name for your own - an intimate collaboration between customers and Levi’s. Just order via the app and one of the existing tailor shops will do the magic. 

To spark intrigue we'd add guerilla style tags around cities with landmark names.