Art Direction - Product innovation

Beko’s ‘Harvest Fresh’ fridge-freezer has been scientifically proven that their sunlight technology
keeps your fruit and veg fresher for longer.

By building a network of local farmers to fill customers' fridges over the first few months, 
customers could find this out for themselves.

The veg pledge gifted a Barnardo’s family with a fruit and veg box for every purchase, 

this helped with retailer buy-in, gaining Beko prime in-store location.