I conceived and created a university brand campaign that resonated with the young, aspirational demographic. Our insights revealed the need for an authentic and relatable approach. The resulting “THE MAKING OF YOU” campaign was a vibrant blend of real-life student experiences and animated illustrations, capturing the essence of the educational journey at LSBU.

 

The campaign used real faculty and new students to add authenticity. This approach was designed to not just appeal visually but to strike a chord with young people poised to redefine their family traditions through education. The creative narrative was crafted to be an empowering call to action for potential LSBU students. The team effort and collaboration to finish this piece created something we're all proud of. Credits below.

We also created full campaign guidelines and a toolkit for the brand to take forward, from social assets to welcome badges.