Short-term car insurance isn’t something people plan ahead to buy, it’s something you need in the moment. So, we leaned into that spontaneity with Dayinsure’s “Today’s the Day” campaign, celebrating the joy of impulsive plans and showing just how easy it is to get insured in minutes. From last-minute road trips to Marketplace sofa missions, we brought to life the real, human reasons people need temporary cover. With a small but mighty budget, we pulled off three distinct films and a hero cut in a single day - warm, witty and packed with energy, all crafted to make Dayinsure top-of-mind for those ‘can you drive?’ moments.