For Contigo’s launch of the West Loop Mini (the little flask that fits everywhere) we created ‘Go With Your Flow’, a social-first campaign celebrating every kind of vibe. From a crocheter to a roller skater, five creators showed how the bottle slides seamlessly into their lives. I created a simple content framework, keeping things cohesive while letting each personality shine, delivering short-form videos that felt fun and authentic, which we then stitched together into a longer-form hero.