INSTAX
Charity - OOH - Digital
Instax wanted simple ideas for a charity angle to highlight their tagline 'Don't just take, give'.
Route 1 - Street Photography
Giving homeless people a chance to share their point of view. Posters allowed the public to vote on which photographs to be chosen for exhibition by donating. An outdoor exhibition would be available 24/7 in all weathers for everyone to attend.
Route 2 - A Picture Says 1000 Memories
Photographs trigger memories, including for Dementia patients. Selling frames and displays mean that these memories and people can always be in the room, with proceeds going to Dementia UK. Those who suffer with Dementia are often older, meaning that the photographs they have are often faded, by creating a simple online photo editor they can bring these ideas back to life.